FABREO Expo 2016

Second Annual FABREO Food & Beverage Expo

At a Glance:

Discover Food & Beverage Opportunities in the Columbia Basin June 15 & 16, 2016
The FABREO Expo is a Trade Only event. All participants must be at least 21 years old.
Register today!
TRAC Center, 6600 Burden Blvd., Pasco, WA 99301

Exhibiting, Attending and Education expectations are based on 2015 success.

EXHIBITING

  • Food and beverage processing companies (established & start-ups), ingredient manufacturers and fruit and vegetable growers from the bread basket of the Pacific Northwest…..the Columbia Basin.
  • Wineries from Washington State’s #1 wine producing region…..the Columbia Basin.

ATTENDING

  • Food and beverage brokers, distributors, retailers, gift buyers, importers and exporters looking for new and innovative products.
  • Investors looking for unique business opportunities in the food and beverage industry.
  • Processors sourcing produce and innovative food and beverage ingredients.

NETWORKING

  • Network with industry professionals, share ideas and contacts, at the Networking Reception.

EDUCATION

The food and beverage industry is constantly changing: from internet sales and food tourism to exporting; from organic and natural to gluten free; from new processing techniques and packaging materials to new ingredients; from traditional financing and venture capital to crowdfunding. Seminars featuring industry experts in many of these and other disciplines will be featured.

GATEWAY TO CHINA

“China presents one of the greatest business opportunities in American agricultural history!”
— Gary A. White, Producer, FABREO Expo

Agriculture is one of the few areas where the United States has a trade surplus with China, accounting for over 24% of the value of China’s agricultural imports in 2012 – 13, a larger share than any other country and reaching nearly $26 billion in annual sales. Hong Kong is the logical Gateway to China.

The FABREO Expo is honored to feature representatives from the Hong Kong Trade Development Council (HKTDC). They will be available to meet one-on-one to discuss how Hong Kong can facilitate your business with Mainland China.

FABREO Expo 2016 Agenda

TRAC Center, 6600 Burden Blvd., Pasco, WA 99301

10a – 5p Booth Set-up

(TRAC Center Exhibition Hall)

1 – 5p Food & Beverage Boot Camp

(TRAC Center, Meeting Room #2)

1 – 2p Marketing Foundations to Build Your Business On
Presented by Bryan Mohler, Owner, ManageSmart, LLC
2 – 3p Building Your Organization’s First E-Commerce Website
Presented by David Francis, Marketing Manager, UPS
3 – 4p Fundamentals of the Food & Beverage Packaging Industry
Presented by Robert Hepburn, Vice President of Sales, Pacific Bag, Inc.
4 – 5p The Need-To-Know Financial Basics of the Food & Beverage Industry
Presented by Bryan Powell, CPA, National Practice Leader, Agriculture & Food Processing, Moss Adams, LLP.

6 – 9p Networking Reception & Tour hosted by Washington State University

Tri-Cities at the Ste. Michelle Wine Estates WSU Wine Science
Center, 359 University Drive, Richland, WA 99354

8a – 12 Booth Set-up

(TRAC Center Exhibition Hall)

8a – 12 Success Seminars

(TRAC Center, Meeting Room #2)

8a – 9a Gateway To China, the Hong Kong Food Expo 2017, the Washington State Pavilion
Presented by Julia Son, Marketing Manager, Hong Kong Trade Development Council.
9a – 10a Food & Drink Pairing Relationships: Tools to Maximize the Guest Experience
Presented by Dr. Robert J. Harrington, Professor of Hospitality and Wine Business Management, Washington State University Tri-Cities
10a – 11a Food Safety Modernization Act (FSMA) Primer
Presented by Impact Washington. Featuring Jeff Kronenberg, Extension Food Processing Specialist, University of Idaho, School of Food Science
11a – 12 N Maximizing Market Potential: Gaining Advantages in Foreign Markets Using State and Federal Resources
Presented by Joe Bippert, International Marketing Program Manager, Washington State Department of Agriculture and a representative from the Western United States Agricultural Trade Association (WUSATA).

1p – 5p Exposition

(TRAC Center Exhibition Hall)

5p – 8p Tear Down

Food & Beverage Boot Camp Seminars

Wednesday, June 15, 2016, TRAC Center, Meeting Room #2

1p – 2p Marketing Foundations to Build Your Business On

Bryan Mohler, Owner, ManageSmart, LLC

bryon-mohlerBryan Mohler is currently teaching marketing at Washington State University Tri-Cities. He spent 33 years at Battelle Memorial Institute, wearing several hats throughout his career including managing people, businesses, projects and proposals. He continually produced solid results – and has the “battle scars” to prove it! Mr. Mohler recently formed a management consulting firm, ManageSmart LLC, focused on helping others achieve their business goals and market success and does so by drawing upon his many years of practical business and management experience, underpinned by a solid educational foundation. He can be contacted by email at blmohler@charter.net or by telephone at 509-531-9936.

Marketing Foundations to Build Your Business On

Fundamental marketing principles underlie business and market success and ultimately impact your bottom line. While “sales” is the “name of the game,” focusing there first may not enable you to meet your goals and ultimate business potential. Understanding your business from the bottom up in terms of your markets and market segments; your products and how to position them in the minds of consumers; and your customers and what motivates them and how best to reach them – end consumers or other businesses – are key to success. The goal of this seminar is to provide a practical overview of foundational marketing tools and methods you can use today to define your markets, position your products, and most effectively reach your customers in this era of e-commerce and social media.

Food & Beverage Boot Camp Seminars

Wednesday, June 15, 2016, TRAC Center, Meeting Room #2

2p – 3p Building Your Organization’s First E-Commerce Website

David Francis, Marketing Manager, UPS

bryon-mohler David Francis has worked at UPS for 27 years, holding positions in Operations, Communications, Public Relations, Industrial Engineering, I.T. Consulting, and Sales. He recently returned from a six month marketing assignment in Shanghai, China. His current responsibilities include consulting in the Industrial Manufacturing and Retail industries. Mr. Francis holds a Bachelor’s Degree in Biblical Studies from Trinity Lutheran College, an MBA from the University of Phoenix, and a Graduate Certificate in E-Commerce. He can be contacted by email at dfrancis@ups.com or by telephone at 206-450-1267.

Building Your Organization’s First E-Commerce Website

This seminar will illustrate how recent developments in technology enable organizations to commission or create effective websites in 90 days or less. The presentation will include design strategies that incorporate the latest advancements in search engine optimization (SEO), shopping cart functionality, key methods to market and launch the site, and the most important, consumer expectations to meet.

Food & Beverage Boot Camp Seminars

Wednesday, June 15, 2016, TRAC Center, Meeting Room #2

3p – 4p Fundamentals of the Food & Beverage Packaging Industry

Robert Hepburn, Vice President of Sales, Pacific Bag, Inc.

robert-hepburn Robert Hepburn, Vice President of Sales, oversees all aspects of domestic and global sales, including growth management, training, and development for Pacific Bag, Inc. Mr. Hepburn has been with Pacific Bag for over 15 years and has an extensive background with their products, customers, and industries they market and sell to. He has written and contributed to several packaging industry articles, white papers, and blogs. Mr. Hepburn works out of the company’s Woodinville, Washington office and travels both domestically and internationally visiting customers, attending tradeshows, and managing outside sales reps. He can be contacted by email at roberth@pacificbag.com or by telephone at 425-455-1128.

Fundamentals of the Food & Beverage Packaging Industry

This seminar is designed to provide the basics of food & beverage packaging. It is a “must seminar” for those just entering or considering entering the food & beverage industry. It will also enlighten the “seasoned professional” on the current state-of-the-industry and projected trends. The seminar will include the following:

  • What Should Packaging Do For You?
    – Contain
    – Protect
  • Types of Retail Packaging in the Market
    – Flexible (Premade Bags/Packages, Packaging Film)
    – Rigid (Cups, Bottles, Jars, Tins, Boxes)
  • How To Determine the Right Packaging for You
    – Market Research
    – Industry Leaders
  • Packaging As You Grow
    – Stock Packaging
    – Custom Packaging
    – Automation/Production Issues
  • Packaging Trends
    – Global
    – Personalization/Short Runs
    – Sustainability
Food & Beverage Boot Camp Seminars

Wednesday, June 15, 2016, TRAC Center, Meeting Room #2

4p – 5p  The Need-To-Know Financial Basics of the Food & Beverage Industry

Bryan Powell, CPA, National Practice Leader, Agriculture & Food Processing, Moss Adams, LLP

bryon-mohlerBryan Powell has provided tax and business consulting services to agribusinesses and cooperatives since 1983, bringing valuable expertise to tax planning, structuring, and compliance, and offers specialized accounting solutions to growers and producers, packers, sellers, and processors. He advises clients on federal and state taxes, control structures, cost analyses, and projections. Mr. Powell is the national leader of the firm’s Agriculture & Food Processing practice. He can be contacted by email at bryan.powell@mossadams.com or by telephone at 509-834-2455.

He currently serves on the Legal, Tax & Accounting Committee of the National Council of Farmer Cooperatives (NCFC) and is a member of the National Society of Accountants for Cooperatives (NSAC) and the Northwest Food Processors Association.
.

The Need-To-Know Financial Basics of the Food & Beverage Industry

Starting and growing a food or beverage company is hard work. Harder yet if you don’t fully understand the business practices behind the day to day operations and accounting methods that can be used to your advantage. Bryan Powell will talk through some of the basic business principals in the food and beverage industry. Some of the topics Mr. Powell will cover include:

How distributors work
How retailers work
How does a company price their products to accommodate all the commissions and mark-ups experienced from the manufacturer to the consumer?
How do “slotting fees” work and should start-up companies be concerned?

Along with the above topics, Mr. Powell will share some of the beneficial tools available to food and beverage companies in the accounting practice. He will also share best practices he has seen with small to medium sized companies in his 30 years of accounting.

Success Seminars

Thursday, June 16, 2016, TRAC Center, Meeting Room #2

8a – 9a Gateway to China, the Hong Kong Food Expo 2017

Julia Son, Marketing Manager, Hong Kong Trade Development Council, Los Angeles

robert-j-harringtonJulia Son joined the Hong Kong Trade Development Council in 2008. Her office provides support to American businesses interested in using Hong Kong as a platform to access China. Prior to joining the Hong Kong Trade Development Council, Ms. Son worked in the private sector, providing strategy counseling and assistance to public Chinese companies looking for investment from the United States.

Born in China, Ms. Son received a Bachelor of Science degree in Marketing and East Asian Studies from the State University of New York (SUNY) in Buffalo. She is fluent in English, Cantonese and Mandarin. Julia Son can be contacted by email at julia.h.son@hktdc.org or by telephone at 213-622-3194.

Gateway to China, the Hong Kong Food Expo 2017 and the Washington State Pavilion

China presents one of the most exciting business opportunities in American Food and Beverage history! The best way to participate in this incredible opportunity is to exhibit in the Hong Kong Food Expo 2017. In 2015, nearly 1,200 exhibitors from 24 countries and regions welcomed more than 20,000 trade buyers. Julia Son will present the many sound, business reasons to participate in the Hong Kong Food Expo 2017.

Joseph Bippert, Washington State Department of Agriculture and Andy Yip, Washington Export Group will also be discussing a potential Washington State Pavilion at the Hong Kong Food Expo 2017. Your attendance and input regarding a Washington State Pavilion will be extremely valuable and greatly appreciated.

Thursday
Success Seminars

Thursday, June 16, 2016, TRAC Center, Meeting Room #2

9a – 10a Food & Drink Pairing Relationships:

Robert J. Harrington, PhD, MBA

robert-j-harringtonDr. Robert J. Harrington is currently Professor of Hospitality and Wine Business Management in the Carson College of Business, Washington State University, Tri-Cities Campus, USA. He is author of Food and Wine Pairing: A Sensory Experience and Editor-In-Chief of the Journal of Culinary Science & Technology. His research and teaching interests include food and drink pairing relationships, innovation management in the hospitality field, and culinary & wine tourism strategies. Professor Harrington can be contacted at by email rharrington@tricity.wsu.edu or by telephone at 509-372-7487.

Food and Drink Pairing Relationships: Tools to Maximize the Guest Experience

Trends in food and drink industries have expanded beyond traditional boundaries of the product itself to include an appreciation for a variety of sensory elements that impact the consumer experience. An element of this sensory experience is combining food and drink to create synergy for the consumer. This seminar will provide “tools” for greater understanding of basic pairing objectives to enhance confidence in food and drink pairing selections for you or your customers. Learn how a pairing selection can transform sensory components, the weight or flavors in the food item, beverage choice or all. This understanding has important implications for food manufacturers, cross-marketing to enhance consumer perceptions, and to maximize the guest experience in eating and drinking establishments of all types.

Success Seminars

Thursday, June 16, 2016, TRAC Center, Meeting Room #2

10a – 11a Food Safety Modernization Act (FSMA) Primer

Presented by Impact Washington. Featuring Jeff Kronenberg, Extension Food Processing
Specialist, University of Idaho, School of Food Science

robert-j-harringtonOver the past 31 years, Jeff Kronenberg has held positions in operations and corporate quality, productivity, food safety, HAACP, and health & safety with Frito-Lay, the J.R. Simplot Company, PowerBar, AIB International, and the University of Idaho. He is currently providing assistance to the food industry for upcoming FDA FSMA regulations through participation in the FSMA Food Safety Preventive Controls Alliance (FSPCA), and instruction of FSPCA Preventive Controls courses.

Mr. Kronenberg holds a Master’s Degree in Food Science and Microbiology from Cornell University, and is a member of the Institute of Food Technologists, and the International Association for Food Protection. Jeff Kronenberg can be contacted by email at jkron@uidaho.edu or by telephone at 208-364-4937.

FSMA Primer – Strategies to Cope with New FDA Requirements

Jeff Kronenberg’s seminar will cover the following very important and relevant subjects:

What is FSMA?

Is/Is Not Summary. Why FSMA? Scope and Sections. Who Must Comply?

An Overview of New Regulations

Good Manufacturing Practices. Preventive Controls for Human Foods (Hazard Analysis, Risk-Based PC’s – Allergen, Sanitation, Process, Supply Chain). Preventive Controls for Animal Foods. Food Defense. Sanitary Transport. Produce Safety Rule. Whistleblower Protection. Records Access. Foreign Supplier Verification Program.

New Regulatory Powers of the FDA

Registration. Administrative Detention. Mandatory Recall. Inspection Fees.

Requirements and Exemptions for Food Processors by Company Size & Type of Products

Training

Preventive Control’s Qualified Individual. Sanitary Transport. GMP’s Qualified Individual.

Planning and Getting Started with FSMA Requirements

Strategic/Tactical Planning. Education. Readiness/Gap Assessment. Internal Audits.

Q & A

Success Seminars

Thursday, June 16, 2016, TRAC Center, Meeting Room #2

11a – 12n Maximizing Market Potential

Joe Bippert, International Marketing Program Manager, Washington State Department of Agriculture (WSDA) and Tricia Stein, FundMatch Manager, Western United States Agricultural Trade Association (WUSATA)

joe-bippertJoe Bippert manages the Washington State Department of Agriculture’s team of trade specialists to help increase overseas trade for Washington’s agriculture industry. Mr. Bippert represents the WSDA on the Washington State Fruit Commission Board of Directors and the Joint Legislative Oversight Committee on Trade Policy. He is also a board member of the World Trade Club of Seattle. A native of Washington, Mr. Bippert was raised on a tree farm near Olympia. He holds a Bachelor’s Degree in Finance from Brigham Young University and is fluent in Spanish. He can be contacted by email at JBippert@agr.wa.gov or by telephone at 360-902-1931.

triciaTricia Stein serves as the FundMatch Manager for the Western United States Agricultural Trade Association (WUSATA), a non-profit organization that specializes in helping Western United States food and agriculture businesses explore, enter and expand into the global marketplace, through such programs as FundMatch that provides companies up to 50% reimbursement for their international marketing efforts. Ms. Stain holds a Bachelor of Arts degree in Management and Operations from Washington State University Vancouver. She can be contacted by email at tricia@wusata.org or by telephone at 360-693-3373.

Maximizing Market Potential: Gaining Advantages in Foreign Markets Using State and Federal Resources

The global marketplace has the potential to be profitable for your business, but can sometimes be a little intimidating. State and federal resources are available to help you find success while doing business overseas. Mr. Bippert and Ms. Stein will explore some of these resources and provide you with the first steps in maximizing your market potential.

2016 FABREO Expo Booth Map

TRAC Center – Pasco, WA

SPONSORS

Artmil Design (Booth 7)
Chervenell Construction Co. (Booth 13)
Columbia Label (Booth 10)
Conover Insurance (Booth 6)
Hong Kong Trade Development Council (Booth 77)
Impact Washington (Booth 12)
Kenyon Zero Storage (Booth 9)
Meier Enterprises, Inc. (Booth 14)
Moss Adams LLP (Booth 8)
Ray-Mont Logistics Corp. (Booth 19)
TRIDEC (Booths 22 & 23)
Tri-Cities Area Port Districts/Port of Benton (Booth 11)
Tri-Cities Area Port Districts/Port of Kennewick (Booth 11)
Tri-Cities Area Port Districts/Port of Pasco (Booth 11)
UPS (Booth 15)
Vintner’s Logistics LLC (Booth 42)
Washington State Department of Agriculture (Booth 24)
Washington State University Tri-Cities (Booth 18)
Washington State Wine Commission (Booth 21)

PAVILLIONS

Lamb Weston Startup Pavillion (Booths 43 – 47 and 58 – 62)

  • B&G Sweet Heat Peppers (Booth 59)
  • Butterfusion (Booth 46)
  • Little Dipper Dairy (Booth 45)
  • Lucky Rabbit Snacks LLC (Booth 61)
  • Mama Too’s LLC (Booth 62)
  • Mary’s Candies (Booth 44)
  • Pasta Mama’s (Booth 60)
  • Seely Family Farm (Booth 43)
  • Solar Spirits Distillery (Booth 47)
  • TPG Enterprises (Booth 58)

Prosser Pavillion (Booths 63 – 67 and 78 – 82)

  • AprésVin Enterprises, Inc. (Booth 65)
  • Chukar Cherry Company (Booth 82)
  • Milne Fruit Products (Booth 79)
  • Prosser Chamber of Commerce (Booth 81)
  • Prosser Economic Development Association (Booth 63)
  • Tree Top, Inc. (Booth 80)
  • Walter Clore Wine & Culinary Center (Booth 64)

Hong Kong Pavillion (Booths 68 – 72 and 73 – 77)

  • Delta Airlines (Booth 68)
  • Hong Kong Association of Washington (Booth 70)
  • Hong Kong Trade Development Council (Booth 77)
  • Hong Kong and Shanghai Banking Corporation (Booth 76)
  • Industrial and Commercial Bank of China (Booth 69)
  • Washington Export Group (Booth 75)
EXHIBITORS

American Freeze Dry (Booth 54)
AJ’s Edible Arts, Inc (Booth 33)
AprésVin Enterprises, Inc. (Booth 65)
B&G Sweet Heat Peppers (Booth 59)
Benton-Franklin Council of Governments (Booth 56)
Blue Mountain Station Food Park (Booth 34)
Bruker (Booth 78)
Butterfusion (Booth 46)
Chukar Cherry Company (Booth 82)
Claar Wine Group (Booth 57)
Columbia Basin College (Booth 25)
Columbia Valley Family Farms (Booth 53)
Côte Bonneville Winery (Booth 50)
Craft3 (Booth 52)
Delta Airlines (Booth 68)
Ex-Im Bank (Booth 37)
Emerald Automation (Booth 36)
Evergreen Business Capital (Booth 5)
Export Finance Assistance Center of Washington (Booth 16)
Field Roast Grain Meat Company (Booth 48)
Fisher Construction Group (Booth 49)
Gordon Estate Winery/Kamiak Vineyards (Booth 35)
Henningsen Cold Storage Company (Booth 20)
Hong Kong Association of Washington (Booth 70)
Hong Kong and Shanghai Banking Corporation (Booth 76)
Industrial and Commercial Bank of China (Booth 69)
Knutzen’s Meats (Booth 33)
Little Dipper Dairy (Booth 45)
Long Bottom Coffee & Tea (Booth 55)
Lucky Rabbit Snacks LLC (Booth 61)
Mama Too’s LLC (Booth 62)
Mary’s Candies (Booth 44)
Milne Fruit Products (Booth 79)
Pasta Mama’s (Booth 60)
Perry Technical Institute (Booth 40)
Prosser Chamber of Commerce (Booth 81)
Second Harvest Inland Northwest (Booth 51)
Seely Family Farm (Booth 43)
Solar Spirits Distillery (Booth 47)
Spokane Industries (Booth 38)
TPG Enterprises (Booth 58)
Talos Engineering, Inc. (Booth 17)
Tree Top, Inc. (Booth 80)
U.S. Commercial Service Spokane (Booth 28)
Visit Tri-Cities (Booth 41)
WSBDC Export Assistance Center (Booth 38)
WCP Solutions (Booth 66)
WUSATA (Booth 27)
Walter Clore Wine & Culinary Center (Booth 64)
Washington Export Group (Booth 75)
Washington Manufacturing Alert (Booth 26)
World Food Travel Association (Booth 67)

The 2016 FABREO Expo Interactive Booth Map and Directory Listing are brought to you by:

FRIENDS OF FABREO

For sponsorship and additional information, please contact Gary A. White, TRIDEC, 509-735-1000 or gwhite@tridec.org.

 

FullColorLogo_RetinaFABREO is grown by TRIDEC

To learn more about the demographics and business climate of the Columbia Basin, visit TRIDEC.